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The Right Choice

The CEW Insiders's Choice Beauty Awards

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By: Nancy Jeffries

Writer and Editorial Development

Who needs The Academy and its tattered red carpet, when you’ve got the Cosmetic Executive Women? The 21st Annual CEW Insiders’ Choice Beauty Awards, held at New York’s Waldorf-Astoria, celebrates the year’s breakthrough beauty products.
 
“It is hard to believe it’s been 20 years since we began holding the beauty awards,” said  Carlotta Jacobson, president, CEW. “Our awards program copies the Oscars, and each year the awards get bigger.”
 
This year CEW awarded 38 products across 37 categories, including cosmetics, hair care, bath and body care, skin care, lip products and fragrance. Jacobson also noted that the CEW Beauty Awards had garnered more than 180 million media impressions, a testament to its growth.
 
CEW’s 6,000+ US membership selected 210 finalists from more than 750 entries, and special awards were presented for the Eco Beauty category, Best Seller in mass and prestige, the Iconic Beauty award, the Indie Brand award, the Most Buzzed About, and the QVC Beauty Quest award, in which QVC searched for six brands for a chance to be featured on QVC.


 “Every year there are countless innovations and advancements in the industry and we rely on these Beauty Awards to feature the very best,” said Jacobson. “Our list of winners represents the most groundbreaking products, perfectly curated by CEW experts. This year we are thrilled to bring consumers the first ever Insiders’ Choice Digital Beauty Guide to help them discover the most innovative products of the year and make informed purchasing decisions,” noted Jacobson.

 
The digital magazine includes winning and finalist products, expert tips from industry insiders, trend forecasts, and clickable icons to purchase products. An online version of the guide is available on CEW.org and an app version is available on the Apple App Store and Google Play, by searching “CEW Beauty Awards Insiders’ Choice Guide.”

 
Other firsts at this year’s event, included a tie in the Eco Beauty Award category, between Coola Suncare and Marula Pure Beauty Oil. This award, sponsored by Givaudan, is given to a brand that has moved further toward the goal of sustainability. CEW also awarded T3 Whirl Trio Interchangeable Barrel Styling Wand in the new Hair Tools category. This category highlights tools that aid in the styling and preparation of hair, including blow dryers, curling irons, flat irons, and brushes.

 
Beauty Awards host, Aisha Tyler, actress, and star of TV’s The Talk, paid homage to the world of cosmetics and beauty.

 
“These are the Oscars of beauty and we’ve invited the top industry influencers to be with us today,” said Tyler. She acknowledged the power of cosmetics and quipped, “Underneath all this makeup I really look like an NBA recruit.”

 
A roster of celebrity presenters and sponsors contributed to the festivities, with such notables as Martha Stewart,; ouis Licari of Louis Licari Color Group; Dr. Ellen Marmur of Marmur Medical; and Gretta Monahan of TLC’s Brides Gone Styled, on hand to present the honors.


Forty-one awards were given in the following categories: Acne Treatment, Anti-Aging Mass and Prestige, Bath and Body Mass and Prestige, Best Seller Award Mass and Prestige, Cleanser & Scrub, Eco Beauty Award, Eye Product Mass and Prestige, Eye Treatment Mass and Prestige, Face Product Mass and Prestige, Hair Coloring Product, Hair Shampoo, Hair Conditioner, Hair Styling, Hair Care, Hair Tools, Iconic Beauty Award Mass and Prestige, Indie Brand Beauty Award, Lip Product Mass and Prestige, Lip Treatment, Men’s Grooming, Men’s Scent, Perfumer for Men’s Scent, Moisturizer Mass and Prestige, Most Buzzed About Mass and Prestige, Nail Product, QVC Beauty Quest Award, Skincare Tools, Sun Product, Women’s Scent Mass, Perfumer for Women’s Scent Mass, Women’s Scent Prestige, and Perfumer for Women’s Scent Prestige.

 
The 2015 CEW Beauty Award winners are:

   
Acne Treatment
Estée Lauder –Clear Difference Targeted Blemish Treatment
 
Anti-Aging Mass
La Roche-Posay– Pigmentclar Dark Spot Correcting Serum
 
Anti-Aging Prestige
Shiseido Cosmetics America– Ultimune Power Infusing Concentrate
 
Bath and Body Mass
Jergens – BB Body Perfecting Skin Cream
 
Bath and Body Prestige
Urban Decay– Naked Skin Body Beauty Balm
 
Best Seller Award Mass
Coty Inc.– Sally Hansen Miracle Gel
 
Best Seller Award Prestige 
MAC Cosmetics– Mineralize Skinfinish Natural
 
Cleanser & Scrub
Glamglow– Powermud Dualcleanse Treatment
 
Eco Beauty Awards presented by Givaudan
Coola Suncare
Marula Pure Beauty Oil  
 
Eye Product Mass
Flower– Eye 2 Eye Eye Marker & Volumizing Mascara
 
Eye Product Prestige
Lancôme– Grandiôse Mascara
 
Eye Treatment Mass
L'Oréal Paris– Revitalift Miracle Blur Instant Eye Smoother
 
Eye Treatment Prestige
Shiseido Cosmetics America – Benefiance Wrinkleresist24 Pure Retinol Express Smoothing Eye Mask
 
Face Product Mass  
Laneige– BB Cushion
 
Face Product Prestige
Charlotte Tilbury– Wonderglow Instant Soft-Focus Beauty Flash Primer
 
Hair Coloring Product
L'Oréal Paris– Superior Preference Mousse Absolue
 
Hair Shampoo/Hair Conditioner
Living Proof– Curl Conditioning Wash
 
Hair Style/Hair Care
Living Proof– Instant Texture Mist
 
Hair Tools
T3– Whirl Trio Interchangeable Barrel Styling Wand
 
Iconic Beauty Award Mass
Crest – 3D White Whitestrips
 
Iconic Beauty Award Prestige
Estée Lauder– Advanced Night Repair Synchronized Recovery Complex
 
Indie Brand Beauty Award presented by Piper Jaffray & Co.
Nudestix
 
Lip Product Mass
Sonia Kashuk– Dewy Luxe Lip & Cheek Balm
 
Lip Product Prestige
Dior – Addict Fluid Stick
 
Lip Treatment
Fresh –Sugar Lip Serum Advanced Therapy
 
Men's Grooming
Lab Series Skincare for Men– Age Rescue+ Water-Charged Gel Cream
 
Men's Scent
Dior– Homme Eau for Men
 
Perfumer for Men’s Scent
Parfums Christian Dior
 
Moisturizer Mass
Laneige – Water Sleeping Mask
 
Moisturizer Prestige
Glamglow – Thirstymud Hydrating Treatment
 
Most Buzzed About Mass
L'Oréal Paris– Advanced Suncare Quick Dry Sheer Finish Spray SPF 50+
 
Most Buzzed About Prestige
Lancôme– Grandiôse Mascara
 
Nail Product
Coty Inc.– Sally Hansen Miracle Gel
 
QVC Beauty Quest Award
Scalisi Skincare        
 
Skincare Tools
Foreo– Luna T-Sonic Cleansing and Anti-Aging System
 
Sun Product
Shiseido Cosmetics America– Ultimate Sun Protection Spray SPF 50+
 
Women's Scent Mass
Coty Inc.– Love 2 Love Jasmine + Sparkling Mimosa
 
Perfumer for Women’s Scent Mass
Firmenich
 
Women's Scent Prestige
Coty Inc. – Marc Jacobs Daisy Dream
 
Perfumer for Women’s Scent Prestige
Firmenich
 

CEW is a global non-profit organization with 8,000 members, representing more than 2,250 companies in the beauty and related industries. Additional information may be found at: www.cew.org.
 

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